Our story

Built in a bodybuilding prep.

Buffee's started with one question from a guy on a diet: why can't a great latte come with its numbers?

Will RobinsonFounder · Barista since 16 · Lifting since 15
Will Robinson smiling with his arms crossed
The why

You're already having the latte. Make it count.

I kept weights in my bedroom, played sports, rode BMX and loved to work out. But I didn't know anything about macros.

That changed during my first bodybuilding prep in 2025. After the gym, my gym partner would order a large vanilla latte. I'd order an Americano, because there was nothing else for me.

So I started making my own drinks at home. I measured every drink and switched to ultrafiltered milk. Same cafe quality, real protein, numbers I could log.

I love coffee. I just wanted it to do more. That's where Buffee's started.

Will Robinson holding a Buffee's coffee in the sun
How Buffee's started

A name, a logo, a cart.

We didn't start with a lease. We started by showing up where people work out.

  1. The idea

    A cafe for people who work out

    A fun name and a happy mascot. I designed the logo before anything else.

  2. The feedback

    Immediate and positive

    People wanted in. So instead of waiting on one block of prime real estate, we went mobile to get going faster.

  3. The cart

    In the community

    We built the cart and took it to meets, races and gym days. People love it.

Same routine. Better swap.

Coffee and working out are already part of your day. We just make them work together.

  1. Instead of pre-workout powder

    Cold brew or espresso

    Caffeine you already like, in a dose you can count.

  2. Instead of the post-gym latte

    Recovery Latte

    Same drink you were getting anyway. It just makes hitting your macros easier.

  3. Instead of guessing

    Macros on the menu

    Every drink has a number, so it fits your day.

Macros on the menu

Know what's in it.

Every drink on our menu comes with its numbers. Cutting, maintaining or bulking, you'll know how it fits your day.

Not everything is built for a deficit, and that's fine. We just tell you what's in it.

Got feedback? Tell us. We're listening.

See the menu
The Buffee's menu board with macros for every drink
The name + the mascot

Buff + coffee. That's it.

The mascot is a nod to the old coffee carafes at Tim Hortons. As a kid, I loved going there for a donut after hockey.

Buffee is that feeling, mixed with golden era bodybuilding: vintage, friendly and a little bit jacked.

I want Buffee's to be the place you go if you work out.

The Buffee's mascot sign on the cart
The Buffee's coffee cart, front view
Bodybuilder holding a Buffee's cup
Iced latte with the Buffee's mascot sticker
Founded in fitness

We show up where you do.

If you work out, we want to be there. In our first year we poured at bodybuilding shows, powerlifting meets and a street bicycle jam.

Food banks
We've donated to food banks in Toronto and Scarborough.
Every sport, every level
First 5K or tenth show. You belong at the cart.
One price for milk
Dairy, soy or oat. No upcharge.

Where it's going.

We're building something for people who work out.

  1. Now

    More activations

    The cart keeps going to gyms, races, meets and events across the GTA.

  2. January 2027

    First micro cafe

    Our first counter opens inside Bikes on Wheels in Kensington Market.

  3. Along the way

    What you ask for

    We'll keep showing up and building what the community asks for.

Come get a pour.

Buffee's coffee cups